MarketVision has been an integral part
of
CPW’s marketing efforts since 1997. CPW is considered one
of the largest snow, ice, and landscape equipment specialists
in the country. Virtually any snowplow and landscape product
and associated parts are available from CPW, including financing.
With the help of MarketVision,
CPW has been developing a proactive catalog database that
has grown to over 30,000 registrants. Through a catalog
registration process, CPW sends each registrant a comprehensive
catalog. This catalog is so comprehensive in the field of
snow and ice control systems, that customers begin asking
for the new catalog well before the snow season even starts.
MarketVision is so interconnected to
CPW’s communication system that CPW directs all of
its catalog fulfillment duties directly to MarketVision,
located in La Porte, Indiana. Not only does CPW’s
catalog registration card contain MarketVision’s P.O.
box for quicker catalog response back to the customer, any
information included on CPW’s website registration
page is automatically sent by e-mail to MarketVision for
an even quicker catalog registration.
Bill Nero, owner and president of Central
Parts Warehouse says,
“In my world, I consider MarketVision as my
'in-house' marketing department. Our partnership has been
so successful that we have added over 1,400 new customers
every year since partnering with MarketVision. I have been
able to completely turn over my entire marketing requirements
to MarketVision so I am able to focus on taking care of
my new customers as well as operations side of the business.
One of the biggest challenges small and medium size businesses
face is keeping your department overheads from getting out
of hand, which of course really impacts your profit margins.
MarketVision gives me the professional market guidance I
need, but at a fraction of the cost of what I could be spending
with a large, in-house staff. With MarketVision I get outstanding
ROI and a customer database that is always up to date, which
allows me to segment my customers by product line for even
more targeted sales campaigns.”
